Influential Articles

  1. Jacoby, J. (2012) Are Closed-ended Questions Leading Questions? In Shari S. Diamond and Jerre B. Swann (Eds.) Trademark and Deceptive Advertising Surveys, Chicago: American Bar Association. Pages 257-280.
  2. Jacoby, J. (2012) Patent Infringement: Proving customer demand ... or a lack thereof. Intellectual Property Today. October. Pp. 10-11.
  3. Jacob Jacoby (2008) Considering the Who, What, When, Where and How of Measuring Dilution. 24:3. Santa Clara Computer & High Tech Law Journal. 601-639.
  4. Jacoby, J. and Sableman, M. (2007) Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google). 97:3 The Trademark Reporter. 681-731.
  5. Jacoby, J.(2006) Sense and Nonsense in Measuring Sponsorship Confusion. Cardozo Arts and Entertainment Law Journal. 24:1, 63-97.
  6. Mark, G. and Jacoby, J. (2006) Continuing Commercial Impression and its Measurement.Marquette Intellectual Property Law Review. 10:3, 431-454.
  7. Jacoby, J. (2002) Experimental design and the selection of controls in trademark and deceptive advertising surveys. 92:4 The Trademark Reporter. 890-956.
  8. Jacoby, J. (2002) A critique of Rappeport’s -Litigation Surveys – Social ‘Science’ as Evidence. 92:6 The Trademark Reporter. 1480-1501.
  9. Jacoby, J. (2001) The psychological foundations of trademark law: Secondary meaning, acquired distinctiveness, genericism, fame, confusion and dilution. 91:5 The Trademark Reporter. 1013-1071.
  10. Morrin, M. and Jacoby J. (2000) Trademark dilution: Empirical measures for an elusive concept. Journal of Public Policy & Marketing. 19 (2) 265-276.
  11. Jacoby, J. (2000) Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory. Roger Williams University Law Review. 6:1, 81-161.
  12. Jacoby, J. and Morrin, M. (1998) Not manufactured or authorized by... Recent federal cases involving disclaimers. Journal of Public Policy and Marketing. 17 (1), 97-107.
  13. Jacoby, J. and Szybillo, G.J. (1995) The FTC v. Kraft: A case of heads we win, tails you lose? Journal of Public Policy and Marketing, 14 (1), 1-14. Reprinted In: Jeffrey S. Edelstein (Ed.)(1996) FalseAdvertising and the Law: Coping with Today’s Challenges. New York: Practicing Law Institute. Also reprinted In: Jeffrey S. Edelstein (Ed.)(1999) Advertising Law in the New Media Age. New York: Practicing Law Institute.
  14. Jacoby, J. and Szybillo, G.J. (1994) Why disclaimers fail. The Trademark Reporter, 84 (2), 224-244.
  15. Jacoby, J. and Handlin, A.H. (1991) Non-probability designs for litigation surveys, The Trademark Reporter, 81, 169-179.
  16. Jacoby, J. and Raskopf, R.L. (1986) Disclaimers in trademark infringement litigation: More trouble than they are worth? The Trademark Reporter, 76, (1) 35-58.
  17. Jacoby, J. (1985) Survey and field experimental evidence: A primer on litigation surveys. In S. Kassin and L. Wrightsman (Eds.), The Psychology Of Evidence And Courtroom Procedure. Beverly Hills, Calif.: Sage. 175-200.
  18. Jacoby, J. and Small, C. B. (1975) The FDA approach to defining misleading advertising. Journal of Marketing, 39 (4), 65-68. Reprinted In: Jeffrey S. Edelstein (Ed.)(1999) Advertising Law in the New Media Age. New York: Practicing Law Institute.