Since 1981, Jacob Jacoby has held an endowed chair as the Merchant’s Council Professor of Consumer Behavior and Retail Management at New York University’s Leonard N. Stern Graduate School of Business.
 The New York Times (November 13, 2005, Section 9, Page 1) reports that inclusion in Who’s Who in America is based upon “position and accomplishment;” further, the two-volume set contains approximately 109,000 entries.
 As an indication of its selectivity and rigor, the rejection rate at the Journal of Consumer Research tends to hover between 85% and 88% of the papers submitted.
 Joseph Cote, Siew Meng Leong and Jane Cote. “Assessing the Dissemination and Utilization of Marketing Research in the Social Sciences: A Citation Analysis Approach.” School of Business, Oregon State University, August 10, 1990.