Tag archive: trademark dilution

Considering the Who, What, When, Where and How of Measuring Dilution

Considering the Who, What, When, Where and How of Measuring Dilution

The Trademark Dilution Revision Act of 2006 extended the cause of action for trademark dilution, clarifying that dilution may occur by blurring as well as by tarnishment. This article discusses factors that need to be considered when measuring trademark dilution and illustrates how they were taken into account in a number of surveys conducted for…

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