Selected Publications on Issues in Law

Jacob Jacoby has published six books and more than 160 articles, dealing with consumer psychology, consumer decision making, consumer behavior and directly related  legal issues.

 

Books of interest to IP attorneys are:

Jacoby, J. Trademark Surveys. American Bar Association. To be published in 2013.

Various editors .Jacob Jacoby: A Legend in Consumer Behavior. Sage Publications. Eight-volumes to be published in 2013.


Articles of interest to IP attorneys are:

Jacoby, J. (2012) Are Closed-ended Questions Leading Questions? In Shari S. Diamond and Jerre B. Swann (Eds.)  Trademark and Deceptive Advertising Surveys, 257-280.  Chicago: American Bar Association.

Jacoby, J. (2012) Patent Infringement: Proving Customer Demand … or a Lack Thereof,  Intellectual Property Today, 10-11.

Jacoby, J. (2008) Considering the Who, What, When, Where and How of Measuring Dilution 24:3 Santa Clara Computer & High Tech Law Journal. 101-139.

Jacoby, J. and Sableman, M. (2007) Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google). 97:3 The Trademark Reporter. 681-731.

Mark, G. and Jacoby, J. (2006) Continuing Commercial Impression and its measurement. Marquette Intellectual Property Law Review. 10:3, 431-454.

Jacoby, J. (2006) Sense and Nonsense in Measuring Sponsorship Confusion.  Cardozo Arts and Entertainment Law Journal. 24:1, 63-97.

Jacoby, J. (2002) A critique of Rappeport’s -Litigation Surveys – ‘Social ‘Science’ as Evidence.  92:(6) The Trademark Reporter. 1480-1501.

Jacoby, J. (2002)  Experimental design and the selection of controls in trademark and deceptive advertising surveys.  92:(4) The Trademark Reporter. 890-956.

Jacoby, J. (2001) The psychological foundations of trademark law: Secondary meaning, acquired distinctiveness, genericism, fame, confusion and dilution. 91 (5) The Trademark Reporter. 1013-1071.

Jacoby, J. (2000)  Is it Rational to Assume Consumer Rationality?  Some consumer psychological perspectives on Rational Choice Theory. Roger Williams University Law Review. Vol 6 (1), 81-161.

Morrin, M. and Jacoby J. (2000) Trademark dilution: Empirical measures for an elusive concept . Journal of Public Policy & Marketing. 19 (2) 265-276.

Jacoby, J. and Morrin, M. (1998) Not manufactured or authorized by…  Recent federal cases involving disclaimers. Journal of Public Policy and Marketing. 17 (1), 97-107.

Jacoby, J. and Szybillo, G.J. (1995) The FTC v. Kraft: A case of heads we win, tails you lose?  Journal of Public Policy and Marketing, 14 (1), 1-14. REPRINTED IN: Jeffrey S. Edelstein (Ed.)(1996) False Advertising and the Law: Coping with Today’s Challenges. New York: Practicing Law Institute. Also reprinted In: Jeffrey S. Edelstein (Ed.)(1999) Advertising Law in the New Media Age. New York: Practicing Law Institute.

Jacoby, J. and Szybillo, G.J. (1994)  Why disclaimers fail. The Trademark Reporter, 84 (2), 224-244.

Jacoby, J. (1994) Misleading research on the subject of misleading advertising The Food and Drug Law Journal, 49 (1), 21-36. REPRINTED IN: Advertising Law Anthology. Volume 17, Part II (July-December 1994). International Library, Arlington, VA. Pages 231-248. Reprinted In: Jeffrey S. Edelstein (Ed.)(1996) False Advertising and the Law: Coping with Today’s Challenges. New York: Practicing Law Institute.

Jacoby, J. and Handlin, A.H. (1991) Non-probability designs for litigation surveys, The Trademark Reporter, 81, 169-179.

Jacoby, J. (1991). Experimental designs in deceptive advertising and claim substantiation research. In: Cynthia M. Hampton-Sosa (Eds.) Advances in Claims Substantiation. NAD: Council of Better Business Bureaus, pages 119-141. REPRINTED IN: Jeffrey S. Edelstein (Ed.)(1996) False Advertising and the Law: Coping with Today’s Challenges. New York: Practicing Law Institute. Also reprinted In: Jeffrey S. Edelstein (Ed.)(1999) Advertising Law in the New Media Age. New York: Practicing Law Institute.  This article has been superceded by Jacoby, J. (2002) Experimental design and the selection of controls in trademark and deceptive advertising surveys. 92:(4) The Trademark Reporter. 890-956; see above.”

Jacoby, J. and Raskopf, R.L. (1986) Disclaimers in trademark infringement litigation:  More trouble than they are worth? The Trademark Reporter, 76, (1) 35-58.

Jacoby, J. (1985)  Survey and field experimental evidence: A primer on litigation surveys.. In S. Kassin and L. Wrightsman (Eds.),The Psychology Of Evidence And Courtroom Procedure. Beverly Hills, Calif.: Sage. 175-200.

Share
Menu