Significant Awards for Scholarly Contributions

Jacob Jacoby’s research and scholarly writings — which include more than 165 articles, primarily in peer reviewed journals – have been accorded significant recognition. Among other honors and awards are the following.

Based upon the impact of his scholarly writings, Sage (the Independent Publishers Guild Academic and Professional Publisher of the Year 2012) identified  Prof. Jacoby as a “Legend in Consumer Behavior.”  As part of this recognition, Sage has published a compilation of many of his Jacoby’s writings as an eight volume set.  Each volume is edited by a different consumer researcher and includes commentaries by others on the impact of Jacoby’s work upon the field generally and  themselves personally and professionally.  See: Jagdish N. Sheth, Series Editor (2015) Legend in Consumer Behavior: Jacob Jacoby, Sage, India. ISBN 13: 978-93-515-0124-4.

Fifth recipient awarded the Society for Consumer Psychology’s bi-annual Distinguished Scientist Award for “sustained, outstanding contributions to the field of consumer psychology.” (Basking in reflected glory, the third recipient subsequently was awarded a Nobel Prize.)

Recipient of the American Marketing Association’s Harold H. Maynard Award for an article judged to have made “the most significant contribution to marketing theory and thought” during the preceding year.

Recipient of the American Academy of Advertising’s first Outstanding Contribution to Advertising Award for having made “a significant and sustained contribution to advertising research through a systematic program of research.”

He has been elected a Fellow in the following organizations: American Psychological Association; American Psychological Society; Association for Consumer Research; Society for Consumer Psychology; Society for Law and Psychology; Society for Personality and Social Psychology. In each instance, the honor of being elected a Fellow is accorded to approximately 10% to 15% of the organization’s membership. In the case of the Association for Consumer Research, it is approximately 1%. He is also an Academic Fellow of the Center for Law and Business at New York University.

He is listed in numerous “Who’s Who” compilations, including: Who’s Who in the World, Who’s Who in America1 , Who’s Who in Science and Engineering, Who’s Who in Frontier Science and Technology, Who’s Who in Advertising and Who’s Who of Emerging Leaders in America.



1 Who’s Who in America contains approximately 109,000 entries, with inclusion being based upon “position and accomplishment.” (New York Times, November 13, 2005, Section 9, Page 1)