What We Do:
  • We design, have implemented, interpret and testify regarding consumer surveys conducted for the purpose of being offered as evidence in litigated matters. Our principal focus has been on intellectual property matters, particularly trademarks, trade dress, deceptive advertising and patent features.
  • We critique and testify regarding an adversary’s research being proffered as evidence in litigated matters.
  • We provide general consulting in areas where we possess expertise, namely, consumer psychology and consumer research, particularly as these relate to intellectual property, deceptive advertising and patent matters.

Our Mission Statement:
Through employing the best research practices and expertise, to assist clients in prevailing at trial, obtaining favorable pre-trial settlements, or identifying vulnerabilities in their theories of a case.

We Win Cases!

During the past 35 years, in cases where he has testified regarding his own surveys and/or critiqued surveys conducted by others, Jacoby has a batting average that approximates 80%. That average goes up when you include the many cases where his surveys and/or critiques have led to favorable out of court settlements for his clients, helping them save time and money in the process.  Our record speaks for itself!

Download Attorney Comments (PDF)

“Based upon Dr. Jacoby’s testimony, his expert report, the evidence regarding the methodology and questions employed in conducting the survey, and answers given by the survey respondents, the Court finds that Dr. Jacoby’s survey results are persuasive evidence that actual confusion is likely.”
Red Bull GmBH and Red Bull North America, Inc. v. Matador Concepts, Inc. and Leslie A. Gilmer. U.S.D.C. CD CA.  Decided Jan 13, 2006, Filed Jan 13, 2006.  Case No. CV 04-9006-JFW (PLAx).

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